Oncken Insurance Agency, P.C. Blog
If you have decided to open a business at the beach, you need a plan. Is it a swimsuit shop, a tropical cocktail stand, or a surf shop? Regardless of what products or services you want to open at the beach, here are seven tips to help make your business a successful one.
Create A Marketing Plan
While a beach business is not the same as a boutique at the mall or a ski resort business, you still need a strong finance and marketing plan to attract people to buy your offerings.
Determine The Space
After deciding what type of beach business you are planning to set up, consider the space you need for it. Whether it is in an oceanfront retail space or a beach kiosk, make sure there is heavy foot traffic.
Assess The Competition
If you plan to sell swimsuits at the beach, conduct research about what other businesses are offering and their prices. Use a competitive pricing strategy. Make sure to include bonuses such as coupons, free bottled water, contests, sunscreen, or product samples.
Complete The Requirements
Inquire about the permits and licenses necessary to your specific beach business. This may include calling the State Department of Alcoholic Beverage Control or the fire department to request an inspection. You may also need to get the license of a contractor.
Beach permits and regulations are different depending on the business type. For example, a food stand business needs to follow different regulations compared to a jewelry business.
Consider The Zoning Requirements
Ask the Planning Department at the City Hall regarding legal matters and zoning requirements. You also need to know about the necessary tax forms, employee regulations, as well as obtain your Employer Identification Number.
Stage Your Business
It is important to stage your beach business accordingly. Choose the name and design of your space well. Make your area unique, attractive, clean, and accessible. Pick a beach theme that can easily entice tourists and locals.
A beach business has some risks just like any other type of business. It is difficult to attract customers to your beach store during an economic lull or bad weather.
While planning for your dream beach store, do not forget to buy protection for yourself in the form of business insurance.
At Oncken Insurance Agency, we aim to provide comprehensive insurance policies that make your life easier. We want to help you get the insurance that fits your needs. You can get more information about our products and services by calling our agency at (281) 256-8310. Get your free quote today by CLICKING HERE.