Oncken Insurance Agency, P.C. Blog
The 21st century has seen the world of labor and employment change. More and more people are working multiple jobs. Freelancing is becoming more popular now than ever before. These are just observations, though. What are the true trends in the business world in 2019? This article has the answers.
Customer Support Will Still be Superior to AI
Many business insiders acknowledge that AI has been very helpful in the 21st century, even for businesses. Yet, their true value is in presenting customers with information. That is where the human touch is at an advantage. Customers are still people, and people value relationship. When they deal with a company or service, knowing that they are interacting with a live person on the other end is much more valuable in customer retention.
Overall, AI, especially during phone conversations, are not able to provide a smoother experience for customers. After they parlay information, they are not able to empathize or create rapport. As Paige Arnof-Fenn, founder and CEO of Mavens & Moguls said:
“Use automation where you can, but do not ignore the power of the personal touch."
Consumer Data Ethics Will Move Forward
Over the past couple of years, data security has been a hot button issue. More than that, however, it is the ethics by which online platforms are using customer data that will be addressed by lawmakers and businesses. Many are starting to feel disgruntled with “personalized” recommendations on social media platforms.
So much so that Mark Zuckerberg himself said that Facebook will adjust its algorithms for more actual friend interactions than Marketing ads. This is even though users might be on Facebook less for the improved algorithm. In line with this, experts see more companies to take steps for the ethical use of customer data.
Customer Reviews Will Drive Interest
One drawback of anything online is skepticism. If a restaurant is featured in an ad, more people are inclined to look at the reviews of the place. This behavior will continue in the foreseeable future. As of now, around 90% of online consumers back away from a product that is not reviewed. If any service or business wants to get consumer trust, they need to be vouched for by other customers in the form of reviews.
Those are just a few of the business trends in the year 2019, for more information you can check the site for more content.
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